Coming to Northern Ireland – Small Business Saturday bus tour to take to the road to say ‘Small Business, Big Difference’
Small Business Saturday UK – the annual campaign that puts small, independent businesses in communities across the country in the national spotlight – has announced that there will be three stops in Northern Ireland when it takes to the road again with a nationwide promotional bus tour to raise the profile of the campaign and the day itself, Saturday December 3rd.
Using the theme “Small Business, Big Difference”, the A-B bus tour will begin on Monday 24th October in Aberdeen and will conclude in Bournemouth on Friday 25th November. The bus tour will visit Strabane and Coleraine on Thursday October 27th and Ballymena the following day to promote the campaign to both local small business owners and consumers. The bus tour, which aims to promote the campaign to both consumers and small business owners around the UK, will also host workshops and seminars at its daily destinations.
Commenting on the announcement of the bus tour, Small Business Saturday National Campaign Director, Michelle Ovens says:
“Small Business Saturday is not just a campaign to raise awareness of our diverse and innovative small business sector, but also a vehicle from which small businesses who embrace make use of the campaign can derive tangible benefit. The bus tour is a very visible way for us to meet small businesses around the UK and show them how they can become involved as well as drumming up consumer interest, support and enthusiasm. We are really looking forward to welcoming small business owners and consumers to the bus to get information and find out ways in which they can support small businesses and make the day work most effectively for companies in their own communities.”
The full itinerary for the bus tour is as follows:
October 24th Aberdeen
October 25th Edinburgh
October 26th Stirling
October 27th Strabane & Coleraine
October 28th Ballymena
October 31st Carlisle
November 1st Durham
November 2nd Helmsley & Boroughbridge
November 3rd Manchester
November 4th Grimsby
November 7th Derby & Burton
November 8th Birmingham
November 9th Aberystwyth
November 10th Denbigh
November 11th Chester
November 14th Carterton & Thame
November 15th Cambridge
November 16th Southend
November 17th London
November 18th Tonbridge
November 21st Newquay
November 22nd Exeter
November 23rd Swansea
November 24th Bath
November 25th Bournemouth
Now in its fourth year Small Business Saturday is already the UK’s most successful small business campaign. Last year an estimated £623 million was spent with small businesses across the UK on the day – up £119 million on last year and an increase in spending of 24%. The day itself also generated huge buzz on social media with Small Business Saturday trending at number one on Twitter. Over 100,000 tweets were sent in support of Small Business Saturday on the day itself with a combined reach of more than 25 million people. An estimated 75% of all local authorities actively supported the campaign on the day in a variety of ways, from staging or supporting small business events to offering free parking.
Small Business Saturday, which is a grassroots, not-for-profit campaign, was originally founded by American Express in the U.S. in 2010 and it remains the principal supporter of the campaign in the UK, as part of its on-going commitment to encourage consumers to shop small. The campaign also benefits from the backing of leading business organisations including the Federation of Small Businesses and Enterprise Nation. The campaign is also supported by PRS For Music, TalkTalk Business, Vistaprint, Post Office, Clear Channel and STIHL.
Logos, digital banners, a social media guide and toolkits will be available to download from the website www.smallbusinesssaturdayuk.com and can be displayed online or on premises. Businesses around the country can also upload information to the ‘My Small Business Finder’ on the website (www.smallbusinesssaturdayuk.com) on what special events or promotional offers they will be running for Small Business Saturday.