You may have noticed a number of ‘like’ and ‘share’ competitions on Facebook in recent months but do they really work?
These competitions often offer a prize for simply liking, sharing, and commenting on a Facebook post.
It seems to be a great deal for all involved, however, it’s not quite as fair it seems.
Businesses that run a Facebook page can only see a small number of people that like, share, or comment on one of their posts – including, and especially, competition posts.
This is due to many factors including users’ individual privacy settings and Facebook’s internal algorithms. As a result, many entrants to “like and share” competitions are excluded without either party being aware.
Facebook also explicitly states that “like and share to enter” style competitions are against their rules due to these caveats and, if caught, the page may be subject to being penalised or suspended from Facebook altogether.
It’s one of the reasons why most well-known brands don’t run these types of competition.
Have a look the next time at a ‘like’ and ‘share’ competition and click on the ‘shares or reactions’. We can guarantee you that you only see a few and that is down to privacy therefore the business that is running the competition will only have a handful of entrants. Therefore, it was never a fair competition.