Causeway Coast Live is a small operation, completely based on-line. We have a team of less than 5 people working constantly to keep us up and running, luckily, we have our very own Digital Strategist.
With our work being completely based on-line, we have noticed a number of local businesses taking to social media to market themselves in a more effective manner. Many of them have implemented a “like baiting” strategy, explicitly asking people to like, comment and share content.
While people will usually respond to these posts, surveys have shown that they generally find the content to be less relevant than most content and over time will have a negative impact on a user’s Facebook experience as these posts tend to drown out content from friends and other pages.
Facebook released an update a few months ago to target these types of posts, in a bid to stop them clogging up the News Feeds of users. Pages that spam Like Baiting content will see a decrease in their distribution over the next few months.
Facebook said they are making these changes to ensure that feed spam content does not drown out the content that people really want to see on Facebook from the friends and Pages they care about.
Facebook engineer Harshdeep Singh said.”To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike,”