Millions of commuters in Madrid and Barcelona are seeing eye-catching ads for the Giant’s Causeway and Northern Ireland right now. Tourism Ireland has teamed up with Logitravel – one of the largest online travel agents in Spain – for a joint promotional campaign, to raise awareness of Northern Ireland as a fantastic holiday destination and to drive sales of Logitravel packages and coach tours from Spain over the coming months.
The campaign will run until mid-July, to take advantage of late booking patterns among Spanish holidaymakers.
Barbara Wood, Tourism Ireland’s Manager in Spain, said: “We are rolling out a busy and targeted programme of promotions, to continue to grow Spanish visitor numbers to Northern Ireland in 2018. Our co-operative campaign with Logitravel is an important element of that programme, to boost travel to Northern Ireland during the summer months.”