Whoa! We average 60,000+ unique weekly readers!


640,000 Swedes read about the Causeway Coast

1 Mins read

A major, 23-page article showcasing Belfast and the Causeway Coastal Route appeared in a recent edition of Swedish newspaper Aftonbladet.

Aftonbladet is one of the largest daily newspapers in Scandinavia, with about 640,000 readers (and millions more readers online). Tourism Ireland in the Nordic Region, in conjunction with Tourism NI, invited journalist Katarina Arvidson to visit last July. The resulting article featured wonderful images of places like Titanic Belfast, SS Nomadic, the Cathedral Quarter, the Old Bushmills Distillery and the Peace Bridge in Londonderry. It included dedicated sections on Northern Ireland’s food and drink scene, festivals, history and culture, as well as lots of great ideas and suggestions for places to stay and visit – and even James Nesbitt’s “bästa tips” (top tips).

Aileen Hickey, Tourism Ireland’s Manager for the Nordic region, said: “We are delighted with the excellent coverage in Aftonbladet Resa, which is an excellent way of showcasing Belfast and the Causeway Coast to a large audience of potential holidaymakers in Sweden. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Swedish media of the many things to see and do on a holiday in Northern Ireland.”

Aileen Hickey continued: “Latest NISRA figures indicate that we welcomed an additional +14% visitors from Mainland Europe to Northern Ireland in the first nine months of 2015. Tourism Ireland is determined to ensure that growth continues and we are rolling out an extensive programme of promotions throughout 2016. As well as targeting the many Game of Thrones fans around Scandinavia, we are also highlighting The Gobbins Cliff Path, while continuing to place a major focus on other iconic experiences like Titanic Belfast, the Giant’s Causeway and our unique National Trust properties. Throughout 2016, we are also placing a major focus on highlighting the superb food scene in Northern Ireland.”

10871 posts

About author
An article that is attributed to the Causeway Coast Community Team has either involved multiple authors, written by a contributor or the main body of content is from a press release. Got a news-related tip you’d like to see covered on Causeway Coast Community? Email us - [email protected]
Related posts

Bid for Belfast to host Armed Forces Day 2022 slammed by Sinn Fein

1 Mins read
FacebookTwitterPinterestWhatsAppA bid to bring Armed Forces Day to Belfast has been condemned by Sinn Fein. The last Armed Forces Day in Northern…

Executive statement on Coronavirus Health Regulations

1 Mins read
FacebookTwitterPinterestWhatsAppThe Executive has today agreed changes to the Coronavirus Health Regulations to reduce the numbers who can gather indoors and outdoors, including…

Murphy allocates funds for health, childcare and free school meals

1 Mins read
FacebookTwitterPinterestWhatsAppFinance Minister Conor Murphy today allocated over £250 million as part of the 2020-21 June monitoring round process. Announcing the funding, Minister…

Leave a Reply

Your email address will not be published. Required fields are marked *