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Asda cuts price of unleaded to less than £1 per litre

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Following the news that the Chancellor held off a price increase on fuel duty, Asda has today (Friday 27th November) announced that it will give its customers a seasonal boost on top of the freeze by investing in an exclusive three-day price drop, knocking 4 pence per litre off fuel, meaning unleaded prices drop below the £1 mark to 99.7 pence per litre.

Asda President & CEO Andy Clarke had urged the Chancellor to continue with the freeze in the March Budget following feedback from Asda Mums that an increase would put pressure on household finances. So the confirmation this week that a freeze would remain in place was welcome news.

In the latest Mumdex report, Asda mums have made it clear what the Government needs to focus on by issuing a call to action to the Chancellor ahead of the Autumn Statement to prioritise several key areas including, imposing a limit on energy and utility prices and increasing the personal tax allowance, along with a continued freeze on fuel duty.

Asda’s announcement today will be an additional boost for customers in the run-up to the festive season, meaning there’s more left over to spend on the things that matter at this time of year. Effective from Friday 27th November until Sunday 29th November, motorists will benefit from cheaper fuel prices throughout the weekend as unleaded falls to a new record eight year low. Asda will revert back on Monday to a market leading price of 103.7p on unleaded and 106.7 ppl on diesel.

Asda President and CEO, Andy Clarke said: “The Chancellor’s freeze on fuel duty is what our customers were hoping for. We’re adding a further boost by investing in a three day fuel price drop meaning drivers can now benefit from fuel as low as 99.7ppl in the crucial run-up to the festive period. We’d urge the chancellor to continue with a freeze on fuel duty in the March Budget to help maintain discretionary income levels for families.”

The latest Asda Income Tracker shows that vehicle fuel inflation has dropped -14.1% compared with this time last year in fact at Asda the price has dropped 20p across the same period.

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