Premium bridal boutique, Blush, situated on the trendy Lisburn Road in Belfast, has unveiled the winner in the search to find the face for its latest advertising campaign. Lucky bride-to-be Louise McIvor, from Kilrea, fought off fierce competition from across Ireland to be crowned this year’s Face of Blush 2015 winner.
Stunning Brand Manager Louise captivated the judges at a finalists’ day earlier this month and is a young woman who truly represents the essence of the Blush brand according to boutique owner Aileen Wilson. The bubbly brunette now walks away with an incredible prize to enjoy on the run-up to her big day, including the choice of her dream wedding dress and accessories. Louise’s mum will also benefit from the win, as she too gets to choose a fabulous outfit for the big day from the beautiful collections available at the popular boutique.
Boutique owner Aileen said: “As the new Face of Blush, Louise will be featured on Blush’s advertising campaign for the next twelve months following a one-on-one photo shoot with renowned fashion photographer Khara Pringle. On the day of her own wedding, when she will tie the knot with her fiancé James Donaghy, Louise will be pampered like a princess by the Face of Blush partners, with hair professionally styled by Lynette Murray from Blue Hairdressing and make-up applied by award-winning make-up artist Caoimhe Curran, adding to the experience of Louise’s fairy-tale wedding in Galgorm Resort.”
Speaking about her win she said: “I am in complete shock but totally on cloud nine. I did not think in a million years I would ever win, especially after meeting all of the gorgeous finalists. It is a dream come true and a real honour to represent Blush Boutique. The ‘Blush’ girls have been amazing at advising and helping me choose my dream wedding dress for the most important day of my life. Winning Face of Blush is just the icing on the cake for me and will no doubt make the day even more special for us and I can’t thank the judges enough for picking me as their winner.”
The judging panel faced with the difficult task of choosing from the 20 finalists at The Merchant Hotel, included Belfast FASHIONWEEK Director Cathy Martin, make- up artist Caoimhe Curran and celebrated photographer Khara Pringle. However, when they heard Louise’s heartfelt poem, it made the decision of their overall winner that little bit easier.
Director of Blush, Aileen Wilson said of the winner: “We are absolutely thrilled that Louise will be the face of our advertising campaign for the next 12 months. Not only is Louise a tall, beautiful girl, she has all the characteristics of a true Blush bride and I am so excited about working closely with her this year.
A Blush bride can be a woman of any age, height or size, so as always we love to see entries from all brides-to-be. However, Louise just blew everyone away with her bubbly personality, her energetic approach and her elegant poise. We believe that Khara will capture this spirit in her forthcoming shoot.”
In the beautiful setting of the Roof Top Garden at the Merchant Hotel, Judge Cathy Martin added: “We were really astounded with the standard of finalists this year and the judges were really pushed when deliberating to crown their overall winner.
“I cried listening to many of the girls’ stories, but meeting Louise and listening to her presentation really blew me away with the thought she put into her poem and how joyful she was on the day to everyone around her.”
The application process kicked off last summer and saw hundreds of hopeful fiancées from all over Northern Ireland vie for the prestigious title for this sought-after store which sees women travel hundreds of miles to view their exclusive collections.