Whoa! We average 60,000+ unique weekly readers!

FeaturedNI News

Economy Minister supports calls for tightening of broadband advertising rules

1 Mins read

Economy Minister Simon Hamilton MLA has pledged his support to calls for changes to advertising rules governing broadband suppliers.

Current rules allow broadband providers to promote “up to” download speeds in their advertising if they can demonstrate that just 10% of their customers can achieve those higher speeds.

Economy Minister Simon Hamilton MLA said: “The “10%” and “up to” advertised download speed is incredibly confusing for consumers. Service providers must more accurately reflect the service that will be received.

“The Northern Ireland Executive has for many years recognised the importance of quality broadband access and has invested significantly in the provision of fast and reliable broadband services, particularly in rural areas. It is less than acceptable that consumers, both residential and business, cannot get accurate information on the speed of service they will receive when entering contracts with service providers.

“I have written to the Advertising Standards Authority to offer my full support for changes to the advertising rules. Broadband is vital to the growth of our economy. It is also an important enabler when addressing social inclusion. These factors are particularly prevalent to rural areas and, as a largely rural community, to Northern Ireland.”

Related posts
NI News

Education Minister announces £300 increase in award to childminders

1 Mins read
FacebookTwitterPinterestWhatsAppEducation Minister Peter Weir has announced an increase in the award to childminders from the Childcare Recovery Support Fund. The Minister has…
NI News

Police issue 47 Covid notices and nine prohibition notices in the Holyland area of South Belfast

1 Mins read
FacebookTwitterPinterestWhatsAppPolice in South Belfast have issued 47 Covid notices and nine prohibition notices over the last two nights as part of their…
Local NewsNI News

Canning on transfer list!

1 Mins read
FacebookTwitterPinterestWhatsAppAaron Canning looks to be on his way out of Coleraine! The club has made the decision to place him on the…

Leave a Reply

Your email address will not be published. Required fields are marked *