Tourism Ireland has enlisted the help of three leading travel bloggers to showcase some of our top visitor attractions and experiences to prospective holidaymakers in France.
The bloggers have a large social media audience in France; their blogs alone have a combined monthly readership of about 240,000 and they also have hundreds of thousands of followers on their other social channels, including Snapchat, Instagram, Twitter and Facebook.
Their packed schedule this week has included the Causeway Coastal Route, with stops at The Gobbins, Glenariff Forest Park, Carrick-a-rede Rope Bridge and the Giant’s Causeway. In Belfast, the bloggers visited Titanic Belfast, the SS Nomadic and the Ulster Museum. They will also travel along the Ards Peninsula to check out various Game of Thrones filming locations – including Castle Ward, Audley’s Castle and Tollymore Forest Park. Tourism Ireland worked closely with Tourism NI to design their itinerary.
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of Northern Ireland – and visits by journalists and social influencers like bloggers and vloggers are a key element of that programme.
Elmagh Killeen, Tourism Ireland’s Manager Southern Europe, said: “The blogs and social media accounts of this group are extremely popular, so their visit is a really good opportunity to showcase Northern Ireland to a wide audience of prospective French holidaymakers. They are documenting their entire Northern Ireland visit online, sharing their photos and experiences with their followers – inspiring those followers and travellers to come and sample the destination for themselves.”