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Tourism Ireland capitalises on Masters ‘hype’ with new campaign to highlight golf holidays

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As the 80th US Masters gets under way in Augusta today, Tourism Ireland has launched a new golf campaign in the United States, which includes a brand new 30-second ad which will air to an estimated 8 million households over the coming days on the hugely popular NBC Golf Channel. A further 1.2 million people will see the ad on www.golfchannel.com.

Tourism Ireland aims to build on its successful ‘Home of Champions’ campaign, reminding golfers across the US about our fantastic golf courses where our champions – including Rory McIlroy, Pádraig Harrington, Graeme McDowell, Shane Lowry and Darren Clarke – honed and perfected their skills. This evening (7 April), Tourism Ireland will host its annual ‘Meet the Irish’ media event at the US Masters – highlighting our world-class golf, as well as the news that Royal Portrush will host The Open in 2019, to influential golf journalists from right around the United States.

To view Tourism Ireland’s new TV ad, click here. The ad will also air in the US later this year around other Major championships, Olympics golf coverage and the Ryder Cup.

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