Tourism NI in partnership with Tourism Ireland recently hosted five educational familiarisation trips across Northern Ireland for 140 international tour operators in a bid to sell Northern Ireland as a world-class tourist destination. The familiarisation trips took place ahead of Tourism NI’s flagship trade event, Meet the Buyer (29 March).
The annual flagship b2b networking event welcomed tour operators from sixteen global markets at ICC Belfast making it the largest international tourism networking platform held in Northern Ireland.
Close to 300 Northern Ireland industry and oversea operators gathered for a series of sales meetings and special events which marks the return of international tourism activity.
