1.4 million Canadians read all about the Causeway Coast in top newspaper

An article showcasing the many things to see and do along the Causeway Coast has appeared in Canada’s leading daily newspaper, the Toronto Star, profiling the area to more than 1.4 million readers in the Greater Toronto area – or potential Canadian holidaymakers for the...

An article showcasing the many things to see and do along the Causeway Coast has appeared in Canada’s leading daily newspaper, the Toronto Star, profiling the area to more than 1.4 million readers in the Greater Toronto area – or potential Canadian holidaymakers for the Causeway Coast and Northern Ireland.

Tourism Ireland in Canada, in conjunction with Tourism NI, invited Canadian journalist Liz Beddall to visit in June. The resulting article highlights lots of great reasons to visit – including a ‘Catch and Sea’ tour from Portrush Harbour, a surfing lesson on Portrush’s East Strand, Rathlin Island’s seabird centre and a walk along the cliffs at The Gobbins. It says “the diverse and spectacular landscape here lends itself to a never-ending supply of outdoor adventures. From treetops and cliff edges, to windy pastures and the open surf, get out there and enjoy it all”.

Some online articles written by Liz Beddall have already appeared on the Toronto Star website, under the headlines “How to catch fish and fun in Northern Ireland” and “8 things to do in Northern Ireland”.

“We are delighted with the excellent coverage in the Toronto Star,” said Dana Welch, Tourism Ireland’s Manager in Canada. “It’s a great way of showcasing Northern Ireland to a large audience of potential visitors – helping us to spread the word about what a great place it is to visit and what makes a holiday in Northern Ireland unique and truly memorable. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Canadian media of the many things to see and do on a holiday in Northern Ireland.”

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