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Advertising Award ‘in the net’ for Ballymoney student

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BT Coleraine

Portrush teenager, James Wilkinson, a first year Creative Media student at Northern Regional College, has won ‘Best Advertisement’ at the 2019 Inter Colleges Media Competition. A dedicated follower of the so-called ‘green and white army’, James used his impressive digital skills to create a stirring promotional video for the Northern Ireland football team.

The standard of James’ work was so high, it even caught the attention of the national team, who shared the video across their social media platforms.

It comes as no surprise that James’ work was deemed to be exceptional, given that, as part of their ongoing assessment, TV and Film students at the College work with external clients and organisations such as the BBC, the National Trust, the PSNI and local charities and businesses to produce top-quality video content.

James and his fellow students, based at the College’s Ballymoney campus, have access to an extensive range of cutting-edge equipment, including top-of-the-range DSLR video cameras, portable lighting and sound kits and even a drone. They also have access to the College’s editing suites which house the latest industry-standard editing software and a top-class HD broadcast-standard television studio.

James, who is now midway through his first year of the two year course, has also secured international experience at events in Brazil and Kansas, as well as major local events like the Farmers’ Bash and Lush Classical at Belfast’s SSE Arena, by virtue of the College’s excellent working relationship with Ballymoney-based broadcasting and media production company, LSFX Productions.

James says working on these events was a great learning experience:

“We saw the work that goes on behind the scenes and got involved in all aspects of the production, from helping with the setup, rigging, cabling, working behind the camera. We learned so much being part of the LSFX crew at these events.”

Looking ahead, James still wants to pursue a career in media and while working as a sports broadcaster with the Premier League is currently top of his wish list, he’s keeping an open mind as he knows that there are plenty of opportunities.

You can watch James’ video online now by searching for ‘Northern Ireland – Dare To Dream’.

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