Leading American golf writers have been invited by Tourism Ireland and Tourism NI to come and play some of Northern Ireland’s top golf courses, ahead of this year’s Irish Open at Portstewart in July.
The group – representing various online and print publications, with a combined readership of more than 2 million – had the opportunity to test their skills on the venue for the 2017 Irish Open, when they played the Strand Course at Portstewart. The journalists also played Royal Portrush, venue for The Open in 2019, as well as Royal County Down, Ardglass and Lough Erne.
Promoting golf in Northern Ireland is a major focus for Tourism Ireland, in the US and in other important golf markets around the world. Tourism Ireland is taking every opportunity to highlight the 2017 Irish Open at Portstewart, which provides another fantastic opportunity to put golf in Northern Ireland in the global spotlight, showcasing what we have to offer to golfers around the world.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We were delighted to invite these leading US golf writers to Northern Ireland, to experience our top courses for themselves and to hear all about the upcoming Irish Open at Portstewart. Tourism Ireland has an extensive programme of promotions under way this year, to highlight our world-class golf and to encourage more Americans to consider a golfing vacation in Northern Ireland. Our message is that Northern Ireland offers American golfers the complete package – with some of the very best golf in the world, stunning scenery and the warmest of welcomes.”