Tourism Ireland has teamed up with Etihad Airways in Australia, to promote Etihad flights to Dublin via Abu Dhabi and to highlight holidays in Northern Ireland and the island of Ireland for 2018.
Visual shows: Outdoor ad featuring the Carrick-a-rede Rope Bridge running in Sydney, Melbourne, Brisbane and Perth right now.
The busy programme of activity includes outdoor ads in the key cities of Sydney, Melbourne, Brisbane and Perth – featuring an eye-catching image of the Carrick-a-Rede Rope Bridge. It also includes online ads, which will reach more than 1 million Australians; as well as extensive social media activity on Facebook and Instagram, which will reach over 800,000 people.
The aim of Tourism Ireland’s latest campaign is to keep the island of Ireland ‘front of mind’ for Australian travellers considering a trip to Europe in 2018, to capitalise on the important ‘early bird’ booking season – when all the major airlines promote their special fares. Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland and this campaign with Etihad will highlight ease of access from Australian cities to Ireland.