A delegation of tourism businesses from Northern Ireland and the island of Ireland is in Glasgow this week, taking part in Tourism Ireland’s first promotion of 2018 in Scotland – a B2B workshop and networking event with key Scottish travel professionals.
In all, 34 tourism businesses from the island of Ireland – 12 from Northern Ireland – including hotels, visitor attractions, ferry companies and regional tourism organisations, had the opportunity to meet with influential Scottish tour operators and travel agents, as well as local travel and lifestyle journalists. Lonely Planet writer Fionn Davenport also joined Tourism Ireland at the event, helping to deliver the message about some of the many great reasons to visit the island of Ireland and to highlight the fact that Belfast and the Causeway Coast were named the Number One Region in the world in the prestigious Lonely Planet’s Best in Travel 2018.
“I am delighted that so many of our tourism partners from Northern Ireland and the island of Ireland have joined us in Glasgow this week, promoting our tourism offering to influential Scottish tour operators and travel agents,” said Julie Wakley, Tourism Ireland’s Head of Great Britain. “This annual event provides a valuable platform for the participating companies to network and win business for the year ahead.”
Tourism Ireland’s workshop and networking event was timed to coincide with Celtic Connections, Scotland’s premier winter music festival, so it was also a good opportunity to highlight our music and culture, important components of the holiday experience in Northern Ireland, particularly for our ‘culturally curious’ audience.
Julie Wakley continued: “Music and culture are key components of the holiday experience in Northern Ireland, so platforms like Celtic Connections help us to spread the word about Northern Ireland as a premier destination with an appealing cultural offering. Our message is that there has never been a better time for Scottish holidaymakers to come and see that for themselves.”