A delegation of tourism businesses from Northern Ireland and the island of Ireland was in Glasgow this week, taking part in Tourism Ireland’s first promotion of 2019 in Scotland – a B2B workshop and networking event with travel professionals from Scotland and the north of England.
In all, 27 tourism businesses from the island of Ireland – including hotels, visitor attractions, ferry companies and regional tourism organisations – had the opportunity to meet with the local tour operators and travel agents. The annual event provides a valuable platform for the participating companies to network and win business for the year ahead.
“I am delighted that so many of our tourism partners from Northern Ireland and the island of Ireland have joined us in Glasgow this week, highlighting our tourism offering to influential tour operators and travel agents,” said Julie Wakley, Tourism Ireland’s Head of Great Britain. “
Tourism Ireland’s workshop and networking event was timed to coincide with Celtic Connections, Scotland’s premier winter music festival, so it was also a good opportunity to highlight our music and culture, important components of the holiday experience in Northern Ireland, particularly for our ‘culturally curious’ audience.
Julie Wakley continued: “Music and culture are key components of the holiday experience in Northern Ireland, so platforms like Celtic Connections help us to spread the word about Northern Ireland as a premier destination with an appealing cultural offering. Our message is that there has never been a better time for Scottish holidaymakers to come and see that for themselves.”