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Drive to entice tourists to Northern Ireland

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REPRO FREE 11/11/2016, Birmingham – Sixteen (16) tourism companies from the island of Ireland joined Tourism Ireland at the Classic Motor Show in Birmingham. PIC SHOWS: Zoe Beatton, Causeway Coastal Route; and Judith Cassidy, Tourism Ireland, at the Classic Motor Show in Birmingham. Pic – Jonathan Hipkiss (no repro fee) Further press info – Clair Balmer, Tourism Ireland 07766 527719

Sixteen (16) tourism businesses from Northern Ireland and the island of Ireland joined Tourism Ireland at the Classic Motor Show over the weekend.

The Classic Motor Show is an annual event which takes place over three days at the NEC in Birmingham. It attracts around 65,000 people, offering an excellent platform to spread the world about car touring holidays around the island of Ireland among car enthusiasts – and prospective holidaymakers for Northern Ireland and the island of Ireland – in Great Britain.

Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “The Classic Motor Show was another excellent opportunity to highlight our superb driving routes, including the Causeway Coastal Route and the Wild Atlantic Way. Tourism Ireland is actively promoting longer-stay holidays and encouraging travellers to come and discover the island of Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region.”

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