Two German photographers and Instagramers are visiting Northern Ireland this week – capturing and sharing their travels here with their fans and followers.
André Alexander (@formgestalter) has around 81,800 followers on Instagram and Jan Keller (@jpkay) has around 43,600 followers. They are here as guests of Tourism Ireland and Tourism NI.
André and Jan have been checking out some of the many things to see and do along the Causeway Coastal Route. Their itinerary includes the Carrick-a-rede Rope Bridge, the Giant’s Causeway and Mussenden Temple.
“We’re delighted to welcome André and Jan to Northern Ireland,” said Zoë Redmond, Tourism Ireland’s Manager for Central Europe. “They’ve got a strong following on Instagram, so their visit is a really good opportunity to showcase the spectacular scenery of the Causeway Coastal Route to a wide audience of prospective German holidaymakers. Their posts and photos will be seen and shared by their many online followers – inspiring them to come and sample the destination for themselves.
“Tourism Ireland undertakes a busy publicity programme around the world each year, to raise the profile of Northern Ireland and the island of Ireland. Visits by journalists and social influencers, such as these German photographers and Instagramers, are a key element of that programme.”
This week, Tourism Ireland launched a new strategy to grow tourism from Germany over the coming years. The strategy sets out challenging and ambitious targets which will German visitor numbers grow by +20% by 2021.