Tourism Ireland in Germany kicks off its busy programme of promotions for 2017 this week – with a strong presence at CMT (Caravan, Motor & Tourism Fair) in Stuttgart. Tourism Ireland is joined at CMT by 14 tourism businesses from Northern Ireland and the island of Ireland including the Giant’s Causeway.
The nine-day travel fair attracted 220,000 visitors in 2016 – among them leading travel writers, tour operators and travel agents, as well as many thousands of German holidaymakers looking for ideas and suggestions for their next holiday. CMT provides a valuable opportunity for the participating companies to showcase and sell their product and to communicate what is unique about Northern Ireland as a great holiday destination for German travellers.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “CMT in Stuttgart is our first major promotion of 2017 in Germany, providing an excellent opportunity to spread the word about the many great things to see and do Northern Ireland and to entice visitors to put the island of Ireland on their holiday ‘wish-list’ for 2017.
Promoting Belfast and the Causeway Coastal Route will continue to be a major focus of Tourism Ireland’s activity in Germany, and elsewhere around the world, in 2017.