Twenty-nine (29) tourism companies from the island of Ireland travelled to Offenbach, near Frankfurt, this week – to take part in a B2B workshop and networking event with leading German tour operators. The event was organised by Tourism Ireland, in a bid to grow visitor numbers from Germany, in 2017 and beyond.
The delegation from Northern Ireland and the island of Ireland – which included hotels and B&Bs, visitor attractions, coach operators and destination management companies – met with German, Swiss and Austrian tour operators, in a bid to convince the influential travel professionals in attendance to include Northern Ireland and the island of Ireland in their holiday programmes for 2017. Given that travel agents and tour operators continue to be an important booking channel for German holidaymakers, a key element of Tourism Ireland’s strategy is to work closely with the travel trade – both online and offline – in Germany.
Zoë Redmond, Tourism Ireland’s Manager for Central Europe, said: “Germany is our third-largest source of visitors and 2016 looks set to be another record year for German visitors to the island of Ireland. Right now, we are planning a busy programme of promotions for 2017, to keep the momentum growing and build on this year’s growth. Our workshop in Offenbach this week provided an excellent platform to kickstart our promotional effort for 2017 and to highlight the many things to see and do on a holiday in Northern Ireland and the island of Ireland to influential German, Swiss and Austrian tour operators.”