Twenty-three (23) top UK inbound tour operators have been on a fact-finding visit of Northern Ireland this week, as guests of Tourism Ireland and Tourism NI. They were also here to attend a B2B workshop with tourism enterprises in Sligo.
The visiting tour operators are responsible for putting in place the arrangements for holidaymakers to Great Britain and the island of Ireland from all over the world, so the aim of their visit was to help grow the island of Ireland’s share of the huge, worldwide tourism market, with a particular focus on increasing business from new and emerging tourism marketssuch as China.
The group’s action-packed itinerary included the Giant’s Causeway and a walking tour of Derry’s historic walls.
David Boyce, Tourism Ireland’s Head of Asia, Middle East and UK Inbound, said: “Tourism Ireland was delighted to invite this group of UK inbound tour operators to come and experience what Northern Ireland and the island of Ireland has to offer. The majority of our overseas visitors come from the core markets of North America, Great Britain and Mainland Europe, and while this will continue, it is important that we expand our focus beyond these markets and look to the long-term opportunities presented by ‘new’ tourism markets, which we believe will play an increasing role in the future of the travel and tourism industry. It is therefore crucial that influential operators working in these markets get to experience here, and the high standard of our tourism offering, at first-hand.”