More than 400 top international buyers from 40 different countries, including the US, Canada, Germany, France, Italy, Australia, China, India, and the Middle East, have been hearing all about Northern Ireland and the island of Ireland at ExploreGB 2017, this week.
As part of its ongoing partnership with VisitBritain, Tourism Ireland – together with 13 tourism companies from Northern Ireland and the island of Ireland – took part in ExploreGB, VisitBritain’s flagship international event which took place in Brighton. The two-day workshop involved a series of pre-scheduled, one-to-one appointments – showcasing Britain and the island of Ireland to the influential audience of international buyers and helping to deliver additional itineraries and brochure pages featuring both destinations.
Niall Gibbons, CEO of Tourism Ireland, said: “We were really pleased to be part of ExploreGB once again this year – which provides another important platform for Tourism Ireland and our partners to showcase and sell Northern Ireland and the island of Ireland to key international travel buyers. We already work closely with VisitBritain, particularly in long-haul markets like China and India, to target people travelling to Britain and encourage them to visit the island of Ireland as part of their trip, and vice versa.”