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Lidl and Heidi Klum celebrate world premiere

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BT Coleraine

 Lidl announces “Heidi & The City” as the theme of the first collection by Heidi Klum for Lidl.  The debut range will be premiered on 7th September 2017 during New York Fashion Week at an international fashion event. The collection will be launched in Lidl stores on 18th September 2017.

#LETSWOW Launch Event, New York

On 7th September in New York City, Heidi Klum and Lidl will unveil the highly anticipated #LETSWOW fashion campaign, which was announced at the beginning of August as the brand’s first ever fashion collaboration.  The collection will be presented to international press for the first time during New York Fashion week in September.

Liam Casey, Commercial Director, Lidl Northern Ireland said: “Working alongside Heidi Klum, a highly successful and creative designer, we are bringing affordable fashion to the forefront. The #LETSWOW concept is all about surprising our customers with a trend-led fashion collection at highly competitive prices. We look forward to offering our customers our most extensive fashion range to date”.

Globally recognised for its vibrant fashion scene, New York is more than just a backdrop to the launch event because Heidi has drawn inspiration from her favourite city for this first collection “Heidi & The City”.

“Heidi & The City”

The results are impressive. As energetic as New York and as versatile as Heidi Klum herself, the collection offers stylish wardrobe staples with statement prints and modern detailing, realised in; a leopard print blazer, delicate tops, bomber jackets, super-skinny jeans, romantic lace, rock-style leather, vibrant blue and warm cognac. Quality is at the core of the collection, with soft suedes and on-trend leather featuring throughout, available at an affordable price point, ranging from £4.99 to £49.99.

“I wanted to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price,” said Heidi Klum.

 Sales launch: 18th September 2017

The collection launches in all 38 stores across Northern Ireland on 18th September for a limited period while stocks last. In addition to clothing (in sizes 34 to 44), the range also includes must-have accessories and shoes (in sizes 37 to 41). Internationally, the collection will be available in a total of 28 countries in over 10,000 Lidl stores to create the perfect day-to-evening looks.

 

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