
Tourism Ireland launched details of its marketing plans to promote Northern Ireland overseas in 2017, at an event attended by tourism industry leaders from around Northern Ireland on Thursday 1 December.
The organisation aims to build on this year’s performance and to welcome 2.15 million visitors to Northern Ireland in 2017. This figure will represent growth of +3.4% over 2016 and deliver £557 million to the Northern Ireland economy (+5.6%) next year.
Pictured at the launch of Tourism Ireland’s marketing plans for 2017 in the Belfast Waterfront are (l-r) Elaine Moore, Tourism Ireland; Esther Dobbin, National Trust North Coast; Liz Steele and Kerrie McGonigle, both Causeway Coast & Glens Borough Council; and Nikki Picken, The Bushmills Inn.
You would have thought these events might have a better dress code than ‘dig the garden’. Purple leather skirt; come on now!!