Tourism Ireland’s golf promotional programme for 2019 kicked off this week in Orlando, Florida. Twenty (20) golf and tourism operators from Northern Ireland and the island of Ireland joined Tourism Ireland at the PGA Golf Merchandise Show in Orlando, to promote our world-class golf.
The PGA Show is one of the biggest golf exhibitions in the United States, attracting more than 41,000 golf professionals and enthusiasts, as well as around 1,100 influential golf journalists, each year. Our world-class golf was also highlighted to some 80 influential golf journalists and golf pros earlier this week, before the PGA Show – at a special Ireland Golf Day, sponsored by Tourism Ireland.
“The American golf market remains a priority for Tourism Ireland in 2019 and we will continue to promote the island of Ireland as a top golf destination, capitalising on the global success of our golfers including Shane Lowry, Rory McIlroy, Padraig Harrington, Lowry, Darren Clarke and Graeme McDowell”, said Alison Metcalfe, Tourism Ireland’s Head of North America.
“Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday on the island of Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting American golfers to visit.”
Tourism Ireland will roll out an extensive programme of activity to promote golf on the island of Ireland in the United States in 2019 – in particular highlighting the 148th Open at Royal Portrush. Promotional activity will encourage those attending The Open to extend their stay here and will also showcase Northern Ireland as a host of world-class events and, by extension, a superb golf and holiday destination.
Key American golf journalists will be invited to visit this year, to experience our fantastic golf offering. Tourism Ireland golf TV ads will also air on the popular Golf Channel; and online ads will run on GolfChannel.com, encouraging American golfers to click through to great golf vacations on Ireland.com.