PEP&CO, the UK’s fastest-growing fashion brand, has confirmed it is coming to Northern Ireland.
The family fashion retailer will open its 90th store in a ‘shop-in-shop’ at Poundland, 19-23 Church Street in Coleraine, on Friday 31 March.
This is followed by a second offering at 24-30 Ferryquay Street, Londonderry, which opens on Friday 7 April.
The stores will open inside sister company, Poundland, and will offer a full range of women’s, men’s and kids’ fashion. It joins the 85-plus locations across the UK where customers can already find a local PEP&CO.
The shop-in-shop will feature PEP&CO’s full range – but not at the expense of Poundland’s existing offer. Through clever use of existing space, the Ferryquay store has the capacity to accommodate a full PEP&CO without reducing existing ranges.
PEP&CO’s managing director, Adrian Mountford, is anticipating that the new shop-in-shops will have a huge impact for Northern Ireland’s fashion conscious shoppers.
Adrian said: “We might be a new brand, but we’re one that customers love once they find us.
“By bringing PEP&CO to Northern Ireland, we’re giving people access to the brand much more rapidly than we could on our own.
“The combination of PEP&CO’s design and style credentials, with pricing that’s amazing, will help create a brand new option that helps mums on a budget.”
A rapid rollout will see PEP&CO open 50 ‘shop-in-shops’ in Poundlands across the UK in 100 days, and echoes its launch onto UK high streets in the summer of 2015 when it opened 50 standalone stores in just 50 days.
The launch of PEP&CO is one of the ways Poundland is being refreshed and repowered for its seven million customers each week.