ourteen (14) tourism companies from Northern Ireland and the island of Ireland have joined Tourism Ireland at the British Tourism and Travel Show this week, at the NEC in Birmingham.
The British Tourism and Travel Show is an annual event for the travel trade in GB – attracting nearly 3,000 coach tour operators and group travel organisers, including leading travel companies like British Airways Holidays, Coachholidays.com and JacTravel.
The two-day event provides a valuable opportunity for the participating companies from Northern Ireland to meet, and do business with, key players in the GB travel trade – encouraging them to introduce Northern Ireland into their programmes for 2017 and beyond, or to extend the programmes in which Northern Ireland already features.
Julie Wakley, Tourism Ireland’s Deputy Head of Great Britain, said: “Our presence at this year’s Tourism and Travel Show is just one element of Tourism Ireland’s programme of activity with the travel trade. Our aim is to enthuse the GB travel trade, including online and traditional travel agents and tour operators, so they feature more Northern Ireland and island of Ireland holidays in their programmes for 2017.”
Last week, Tourism Ireland participated in and promoted the island of Ireland at a range of St Patrick’s Day events across Great Britain. Major landmarks participating in Tourism Ireland’s Global Greening initiative to celebrate St Patrick included the London Eye, Nelson’s Column, Selfridges in London and Birmingham, the Trafford Centre in Manchester and Gateshead Millennium Bridge. For the first time ever, the Heron Tower and City Hall in London, Bicester shopping outlet and The Kelpies in Scotland participated in the initiative.