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Q Radio Loses Listeners As Audience Tunes Out

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Go Q Radio
Go Q Radio

The latest Rajarr figures are out and Q Radio have fared less well in Northern Ireland radio, moving from 135,000 to 113,000 for Q Belfast (with hours down by 15%), and from 154,000 to 118,000 for the original 6 stations (hours down by 4%).

BBC Radio Ulster/Foyle did best with an increase in weekly reach from 518,000 to 580,000 and total hours up by 1% overall.

Cool FM and Downtown Country were up from 473,000 to 482,000 and 103,000 to 120,000 respectively, with hours increasing by 11% and 45%. Downtown itself lost 10,000 in reach (now 258,000), but gained by 9% in hours.

U105 dropped in reach from 193,000 to 172,000 and in hours, by 22%. ( This does not yet reflect the expanded coverage through going on DAB last summer.)

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