The networking event, organised by Tourism Ireland, involved some 70 leading French group travel operators meeting, and doing business with, 18 tourism companies from Northern Ireland and the island of Ireland. It provided an excellent platform for the participating companies from Northern Ireland to secure a greater share of group tour business from France.
Monica MacLaverty, Tourism Ireland’s Manager of Southern Europe, said: “We are delighted that so many key decision-makers from the group travel sector in France took the time to meet with our tourism partners, to hear about our fantastic tourism offering and the many opportunities for group travel to Northern Ireland and the island of Ireland.”
“2016 was the best year ever for tourism from France to the island of Ireland, when we welcomed more than 500,000 French visitors for the first time ever. For 2017, we are rolling out an extensive programme of promotional activity, to keep the momentum going and build on that growth.”