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‘Tee-ing up’ golf in Northern Ireland and The 148th Open

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Golfers in the US and Canada – and potential golf holidaymakers for Northern Ireland – are set to read all about our world-class golf, following a visit by eight leading golf journalists from North America.

The journalists – who were here as guests of Tourism Ireland and Tourism NI – tested their skills on this year’s venue for The 148th Open, when they played Royal Portrush. They also played at Portstewart, Royal County Down and Ardglass.

Promoting golf in Northern Ireland is a major focus for Tourism Ireland – in North America and in other important golf markets around the world. Tourism Ireland is taking every opportunity to highlight The Open, which provides a superb platform to shine a spotlight on golf in Northern Ireland once again, showcasing what’s on offer here to golfers around the world.

Alison Metcalfe, Tourism Ireland’s Head of North America and Australia, said: “We were delighted to invite these leading golf journalists to Northern Ireland, to experience some of our top courses for themselves and to hear about the plans and see the work in progress for The Open in July. Tourism Ireland has an extensive programme of promotions under way, to highlight our world-class golf and encourage more people to consider a golfing holiday in Northern Ireland. Golf is the world’s largest sports-related travel market and we are working hard to drive home the message that a golfing holiday in Northern Ireland is about much more than a round of 18 holes – the combination of our world-class courses and our unique brand of hospitality plays a key role in attracting golfers.”

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