Whoa! Averaging 66,000 Unique Weekly Readers! 

Local News

Tourism Ireland promotes Northern Ireland at 2017 Stone Mountain Highland Games

1 Mins read
BT Coleraine

Representatives of the Ulster Historical Foundation, the Ulster-Scots Agency, Dalriada Kingdom Tours, Visit Armagh, Mid and East Antrim and Brack Tours travelled to Georgia in the United States, to join Tourism Ireland for this year’s Stone Mountain Highland Games. Tourism Ireland also invited Stonewall Folk Group, from Co Armagh, to entertain visitors to the Games.

Now in its 45th year, the Stone Mountain Highland Games is an annual event which takes place in Stone Mountain Park, north-east of Atlanta in Georgia. Attracting almost 30,000 visitors of Scots-Irish and Scots descent during the two-day festival, the games are an ideal opportunity for Tourism Ireland to highlight Northern Ireland as a wonderful holiday destination.

In advance of this year’s Games, influential journalists, travel trade and airline contacts from Atlanta were invited to a lunch event by Tourism Ireland – where they met with the various companies from Northern Ireland and heard all about what Northern Ireland has to offer American holidaymakers.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Tourism Ireland was delighted to participate in the Stone Mountain Highland Games once again this year. Our presence at the Games is a key element of our ongoing activity to showcase Northern Ireland as a compelling holiday destination in the United States, helping us to keep Northern Ireland high on the vacation ‘wish-list’ of Americans for 2018. Tourism Ireland recognises the potential of the Ulster Scots segment for tourism to Northern Ireland and specifically promotes to this audience, focusing on the strong ancestral links between this part of the US and Northern Ireland.”

Tourism Ireland has been targeting people of Ulster-Scots descent in the US for a number of years now. Promotions have included extensive publicity campaigns, advertising in newspapers in the southern states of the US, communications with “best prospects” who have Northern Ireland surnames, as well as participation in promotions like the Stone Mountain Highland Games.

11357 posts

About author
An article that is attributed to the Causeway Coast Community Team has either involved multiple authors, written by a contributor or the main body of content is from a press release. Got a news-related tip you’d like to see covered on Causeway Coast Community? Email us - [email protected]
Articles
Related posts
Local News

NI Executive agrees multi-million Covid support funding

2 Mins read
FacebookTwitterPinterestWhatsAppFinance Minister, Conor Murphy has announced a £300million support package including over £200million for businesses and £98million of Covid-19 funding to support…
Local News

Archibald welcomes £95m high street voucher initiative

1 Mins read
FacebookTwitterPinterestWhatsAppSinn Féin MLA Caoimhe Archibald has welcomed the announcement of a £95 million high street voucher scheme to support local businesses struggling…
Local News

Ní Chuilín - £44million in Covid-19 Heating Payments to issue by January 2021

1 Mins read
FacebookTwitterPinterestWhatsAppCommunities Minister Carál Ní Chuilín has welcomed £44.3million of Executive funding for a Covid-19 Heating Payment for older people and those in…

Leave a Reply

Your email address will not be published. Required fields are marked *