Whoa! Averaging 66,000 Unique Weekly Readers! 

BallymenaNI News

Antrim’s coastal gems to make waves with £50k funding boost

2 Mins read

Some of Mid and East Antrim’s hidden gems could become must see destinations for anyone exploring the globally renowned Causeway Coastal Route thanks to a cash injection.

The Rural Tourism Collaborative Experiences Programme, launched by DAERA (Department of Agriculture, Environment and Rural Affairs) will provide funding of up to £50k to help boost footfall to specific rural areas across the borough.

Community and businesses within the coastal delights of Whitehead, Islandmagee, Glenarm and Carnlough will be encouraged to work together to see where they can help grow and develop tourism experiences with stunning potential.

The approach aims to encourage collaboration to identify the uniqueness of an area and package a range of authentic local products and services that can be promoted as a combined experience.

It’s hoped that by investing in new and improved experiences, visitors will flock to previously undiscovered treasures along the famous Causeway Coastal Route, giving more businesses a bite of the tourism cherry.

Mayor of Mid and East Antrim, Councillor Peter Johnston said: “This collaborative working will create vital economic activity in rural areas. This is a key focus for council as we move into the economic recovery of our local tourism industry. Attracting domestic visitors into the borough by offering authentic experiences will enhance the tourism appeal of the region and encourage visitors to stay longer and spend more.

“With Shaped by Sea and Stone, our tourism brand, and various campaigns including RediscoverMEA and MEAdventures, we have already been putting our fantastic assets on the map, but with extra funding and a chance to strengthen relations between council, rural communities and the tourism hitters in these local areas, we are really excited to see the outcomes. We are very proud to boast such stunning scenery and warm welcomes across our borough, so it’s great to have a chance to show off about these on a world stage as part of NI’s wider tourism campaign to Embrace a Giant Spirit.”

The initial themes will explore the themes of culture and creativity, recognising the significant natural, cultural and industrial heritage of these areas and the people that live there.

It’s hoped that showcasing a number of coastal activities and creative talents across the hospitality and arts sectors will bring visitors from across the country. Families, activity seekers and the culturally curious will all be catered for by boosting projects already in place and developing new ones.

It’s hoped that by 2022 the new clusters will become an instantly recognisable part of the ever-growing tourism industry in Northern Ireland.

Digital Editorial Team
12423 posts

About author
An article that is attributed to the Causeway Coast Community Team has either involved multiple authors, written by a contributor or the main body of content is from a press release. Got a news-related tip you’d like to see covered on Causeway Coast Community? Email us - [email protected]
Related posts
BallymenaLocal News

Low key ceremony' due to Covid restrictions

2 Mins read
Mid and East Antrim Borough Council is to confer the Freedom of the Borough on six times World Superbike Champion Jonathan Rea…
BallymenaNI News

Mid & East Antrim protest cancelled

1 Mins read
The organisers said to be behind a protest expected to take place in Larne on Friday evening have said it is cancelled….
NI News

CEO of Jet2.com and Jet2holidays responds to Global Travel Taskforce Framework

2 Mins read
Statement on the Global Travel Taskforce Framework Steve Heapy, CEO of Jet2.com and Jet2holidays, said: “We have taken time to study the…

Leave a Reply

Your email address will not be published. Required fields are marked *