Scratching your head at the ‘challenge accepted’ posts? It is a new social media craze that has been filling up newsfeeds around the UK over the last few days.
There doesn’t seem to be a solid explanation as to its origins but alot of people are saying it’s to raise awareness and to show support for the battle against cancer.
The social trend has been spreading around the world and was incredibly popular in India at the beginning of August, finally catching on in the UK in the last week.
Many people are claiming that the challenge is to raise awareness for cancer, however it doesn’t appear to be linked to any official charity and very few people seem to be posting links / asking for donations to any charity.
So, if you do get tagged in this challenge, you now know the idea behind it and if you want to share a black & white photo of yourself it may be worth posting a link to a charity.