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Minister Hamilton attends Tourism Ireland event in Dusseldorf

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Minister for the Economy, Simon Hamilton MLA discussed Northern Ireland tourism in Dusseldorf this week– at an event organised by Tourism Ireland in Germany, attended by leading German tour operators and travel media.

Minister Hamilton told the German audience that Northern Ireland is a great place to visit for holidays or business highlighting our iconic attractions such as the Giant’s Causeway and Titanic Belfast, the success of Northern Ireland Year of Food and Drink 2016 and Northern Ireland’s link with the HBO hit Game of Thrones.

Finola O’Mahony, Tourism Ireland’s Head of Europe, said:

“The German market is an increasingly important market for tourism to Northern Ireland. Our natural landscapes and coastline, our culture and heritage greatly appeal to German travellers, who also enjoy opportunities to engage with local people.

“The new Ryanair flight between Berlin and Belfast International airport is really good news for tourism and a major opportunity to grow visitor numbers from Germany. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.”

Tourism Ireland has just launched an £7million autumn marketing campaign across the world to boost late season travel.

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