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New Tourism Campaign Promotes Causeway Coast & Northern Ireland To 7 Million Europeans

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Tourism Ireland, in conjunction with Tourism NI and Derry & Strabane District Council, has launched a new campaign to promote the Causeway Coast and Northern Ireland as a ‘must see’ destination in Germany, France, Spain, Italy, the Netherlands, Belgium and the Nordic countries.

The campaign kicks off today (Friday, 11 May) and will run until the beginning of July, reaching around 7 million prospective holidaymakers across Mainland Europe. It includes ads on popular websites and email marketing, as well as a big push on social media – including Facebook, Twitter and Instagram. Describing the Causeway Coastal Route as the ‘ultimate road trip’, it will feature on the homepage of the various European versions of Tourism Ireland’s website, Ireland.com, and will highlight great value offers from tourism operators in Northern Ireland.

Finola O’Mahony, Tourism Ireland’s Head of Europe, said: “We’re delighted to unveil our latest campaign for Northern Ireland, which will promote the Causeway Coastal Route as the ‘ultimate road trip’ to millions of Europeans over the coming weeks. It will highlight the many attractions and experiences along the spectacular route, including Titanic Belfast, the Giant’s Causeway, the walled city of Derry and our wonderful National Trust properties. It will also remind people about our connections with Game of Thrones and show why the Causeway Coastal Route and Belfast were the worthy recipients of Lonely Planet’s ‘Best Region in the World’ accolade.”

Rosemary Lightbody, Tourism Ireland NI, said: “We are delighted to have been working with our strategic partners Tourism Ireland on this bespoke campaign which will allow our tourism businesses in Northern Ireland access to these specific markets and present a seamless visitor journey on the Causeway Coastal Route. Businesses along the Causeway Coastal Route including our two gateways will have the potential to maximise business referrals by showcasing quality, purchasable and distinctive visitor experiences.”

The recent Lonely Planet accolade dialling up both Belfast and the Causeway Coastal Route as the best Region to visit in 2018, presents a real opportunity for attracting visitors from these markets”

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