Tourism Ireland’s golf promotional programme for 2017 kicked off this week in Orlando, Florida. Thirteen (13) golf and tourism operators from Northern Ireland and the island of Ireland, as well as three American golf tour operators, have joined Tourism Ireland at the PGA Golf Merchandise Show in Orlando, to highlight our world-class golf.
The PGA Show is one of the biggest golf exhibitions in the United States, attracting more than 40,000 golf professionals and enthusiasts, as well as around 1,000 influential golf journalists, each year.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “The American golf market remains a priority for Tourism Ireland in 2017 and we will continue to promote the island of Ireland as a top golf destination, capitalising on the global success of our golfers including Rory McIlroy, Darren Clarke, Graeme McDowell, Padraig Harrington and Shane Lowry.
“Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Northern Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting American golfers to visit.”
Tourism Ireland has an extensive programme of activity under way to promote golf on the island of Ireland in the United States this year – in particular highlighting the 2017 Irish Open at Portstewart Golf Club and the 148th Open which is set to take place at Royal Portrush in 2019. Tourism Ireland will undertake an extensive programme of promotions throughout 2017, to build on what was the best year ever for American visitors to the island of Ireland in 2016 – and to boost the number of golf holidaymakers from the US.
Our world-class golf was highlighted to some 80 influential golf journalists and golf pros earlier this week, before the PGA Show kicked off – at a special Ireland Golf Day at a golf resort in Florida. Tourism Ireland golf TV ads will air this spring on the Golf Channel, and online ads will run on GolfChannel.com, encouraging American golfers to click through to great golf vacation offers on Ireland.com; and Tourism Ireland will invite influential American golf writers to come and experience our world-class courses for themselves.