Thirty-eight (38) tourism enterprises from Northern Ireland and the island of Ireland travelled to London this week, to take part in Flavours of Ireland 2016. Flavours is Tourism Ireland’s annual B2B tourism workshop, now in its 14th year, which saw some 100 representatives of the top inbound tour operators based in Great Britain come together to do business with the various tourism organisations from Northern Ireland and the island of Ireland.
Flavours of Ireland aims to grow our share of the huge worldwide travel market. Attended by representatives of top UK inbound tour operators, who are responsible for putting in place the arrangements for holidaymakers to Great Britain and the island of Ireland from all over the world, this event was an excellent opportunity for the participating tourism providers to highlight and sell their product to these important decision-makers and to encourage them to feature Northern Ireland and the island of Ireland in their 2017 holiday programmes.
David Boyce, Tourism Ireland, said: “Tourism Ireland is delighted that so many tourism organisations from around the island of Ireland and so many of the leading UK inbound tour operators took the time to join us at our Flavours event again this year. We very much welcome the business and networking opportunities it presented. Our aim is to increase awareness of the island of Ireland among these hugely influential tour operators and to help Northern Ireland and our tourism partners secure a greater share of the huge worldwide tourism market.”
David Boyce continued: “2015 was our fifth consecutive year of growth in overseas tourism to Northern Ireland and we are determined to ensure that tourism growth continues. We have a really extensive autumn campaign in full swing right now – aimed at boosting late-season travel to Northern Ireland and the island of Ireland from around the globe.”