Targeting Nordic tourists for the Causeway Coastal Route

Targeting Nordic tourists for the Causeway Coastal Route

Northern Ireland and the Causeway Coastal Route were promoted to more than 50 top tour operators and travel agents from Sweden, Denmark, Norway and Finland – at Tourism Ireland’s 2022 Nordic trade workshop, which took place recently in Copenhagen.

Twenty-five (25) tourism companies from Northern Ireland and the island of Ireland –including Visit Causeway Coast and Glens and Ballycastle Golf Club – took part in the workshop, meeting and doing business with the Nordic travel professionals, to encourage them to extend their island of Ireland offering, or to include it for the first time, in their brochures and programmes. The key message was that Northern Ireland and the island of Ireland is open for business again and we cannot wait to welcome back Nordic visitors.

Emer Mac Diarmada, Tourism Ireland’s Manager for the Nordic Region, said:

“We’re really pleased that so many key Nordic travel professionals took the time to come and meet with our partners from across the island of Ireland in Copenhagen. As overseas tourism restarts and the participating Nordic tour operators prepare to sign contracts for 2022 and beyond, we very much welcome the business and networking opportunities our workshop presented. Our aim is to increase awareness of the island of Ireland among these influential Nordic travel professionals and to help our tourism partners secure a greater share of their business.”

Tourism Ireland is rolling out its Green Button campaign in the Nordics right now – urging Nordic travellers to ‘press the Green Button’ and book their trip to the island of Ireland this year.

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